Finnish, TargetStyle

On April 17, Marimekko for Target hits the shelves, featuring a wide variety of product in 18 iconic prints. From getting ready for a family beach day to entertaining friends on a warm summer night, this collection is designed to bring everyone together to play.

Finnish, TargetStyle. Through video, we crafted multiple Marimekko worlds, bringing the patterns and products to life.

Whether you’re in a meadow flying kites or on the beach building sand castles, this collection will inspire you to get together with your friends and family.

To showcase the incredible assortment of apparel, home and outdoor products, we created a look book of over 40 images, each highlighting the cheerful and optimistic spirit of the collection.