How Calvin got its groove back

You know you’ve made it when sexting counts as work. Here’s some recent love for the CK Jeans campaign:

“Steamy hookups are arranged via sexting in Calvin Klein’s latest fashion ad, part of an edgy campaign by Mother New York that aims to make the brand relevant to young people dating in the digital age.”

“‘[Meet Us] does deserve credit for its recognition of diversity in many forms: It is hetero, gay, ethnically mixed and sexually open. But it’s maybe most notable for how it masterfully illustrates the listlessness of a generation ruled by swipes, right or left.”