Mom and Dad Bods
Can Save Your Life

ORGANIZE is a non-profit working to save lives by increasing the number of registered organ donors in the US. We discovered that 95% of Americans support organ donation, but people over the age of 50 are not registering enough because they’re rarely confident about their bodies and don’t see how valuable they are. We wanted to tell them their bodies are amazing. So we created a catchy pop serenade performed by a muffin top and man breast-loving guru, made for a younger generation to share with their parents.

To give kids the perfect tools to start the “Donor Talk” with their parents, we created a fun serenade, a music video and a collection of eye-catching mom and dad bods .gifs.