There’s More In Store at Target
When we heard Target was set to release 12 new and exclusive brands over the course of two years, we wanted people to be amazed with how much more was in store. So we we took the idea of ‘more’ and ran with it, creating an epic parade of people, outfits, and personality for the launch of their first three owned brands: A New Day for her, Goodfellow & Co. for him and Project 62 for home.
The broadcast spots, including one crafted for a multicultural audience, and digital shorts were brought to life by legendary photographer Rankin.
The campaign featured our biggest and most inclusive cast to date, bringing models, chefs, poets, influencers and athletes together. Maye Musk, Cleo Wade, Robbie Rogers, Karolína Kurková, Danell Leyva, Natalia Jiménez and the fiercest fashionista Zuri were side-by-side in broadcast, print, and digital. Even our remix of the the disco classic “More, More, More” was performed by the rising star Dagny.
Digital takeovers and influencer programs helped bring the news to a broader audience, inviting the world to discover More In Store.