Philadelphia <3s Our Work For 76ers

“The video is a perfect look at what the goal of the rebrand is, and how proud Philadelphians are of their sports.” – The Sixer Sense

“[Sixers] CMO Tim McDermott says the campaign showcases the unified and unique spirit between the city, the team and the fans. ‘It highlights our brand personality as gutsy, inventive, real, vibrant, relentless, brotherly, and confident. We are revolutionary at heart.”