Sour Patch Kids World Gone Sour
Our theory: if you love somebody, you eat them. We wanted to create some more brand love for these little sour-then-sweet candy characters by having them show up where teenagers hang out the most—in video games and not-so-p.c.-music videos. We created the game “A World Gone Sour” and collaborated on a tune with Method Man.
We employed an unusual media tactic: developing a Sour Patch Kids game for Sony Playstation and X-Box.
In a music video, Method Man delivered a warning of what can happen to your home if the Kids aren’t treated right. This video also acted as a promo for our game.