Stella Artois Host Beautifully

A little extra thought and care goes into Stella Artois’ brewing style, which also creates the perfect parallel for the art of hosting. But that thought and care doesn’t have to mean stuffy and uptight. Hosting, already a generous and thoughtful act, was in need of a refresh for the modern era. This campaign sought to inspire and facilitate this new approach to hosting at every turn.

A beautiful mess is the mark of a perfect evening, which was conveyed beautifully in print.

Surprise is a key ingredient in good hosting. In this PR experience, a simple dinner party became a concert in the sky, featuring John Legend and five hot air balloons.

The A-Z guide to Hosting allowed tastemakers to share ideas and inspiration with Stella’s audience through a massive social campaign.