Propel: How Gatorade
Does Water

When Propel was first introduced in 2002, it created the enhanced water category. Now, in a category flooded with copycat competitors, Propel wanted to double down on what made them a leader in the space to begin with: their connection to Gatorade. So they asked Mother in Los Angeles to revisit the iconic advertising campaign that gave birth to the brand — and we gave it a contemporary makeover for 2018.

Our brand redesign came to life across various media touchpoints.

Including social media, reminding active people to hydrate with Propel while they’re checking their phones between workouts.