Stella Artois Cidre

Cider is the perfect day drink. It’s cool and crisp, and best enjoyed in the sun. While Europeans were well versed in the art of cider, it turns out Americans had no idea. One place New Yorkers associate with a day of sunny leisure is the Hamptons, so we launched Stella Artois Cidre by giving away a slice of it.

Cidre launched with a sweepstakes to win a luxury estate in the Hamptons, New York’s most coveted summer destination. It was 20 square feet—just big enough to throw a chic picnic.

You could take a grand tour of the property in its full glory via a lavish promotional video.

An interactive phone interview with the broker helped screen the best applicants for the estate.

New York’s most famous real estate brokers were also enlisted to help seal the deal.