Target x GRAMMYs®
“The Middle”

Each year, Target gives GRAMMY viewers what they really want: More Music. This year, we partnered with Zedd and Maren Morris to drop a music video for their new track, “The Middle,” a contagious dance tune with optimistic vibes to spare.

Building off the cultural collision of Zedd and Maren Morris, we brought together a group of collaborators from all backgrounds to show the power of meeting in the “The Middle.”

Since the 60th GRAMMY Awards returned to New York City for the first time in 15 years, a cityscape seemed like the perfect place to meet in the middle so we built one in Target’s image: bright, dynamic, and full of life.