TargetStyle, In Vogue

Target continued their mission to make great style accessible to all. And what better place to do it than in the Super Bowl of fashion, Vogue’s September issue. Sadly, the typical fashion ad has looked the same since, well, forever. So we decided to reinvent the fashion ad by taking it out of the magazine and into people’s hands.

We reimagined the most iconic Vogue images with only Target products.

Then we placed the TargetStyle images across 21 pages in Vogue’s September issue.

With Shazam, readers could go further into the story and see the original images, behind-the-scenes GIFs, and shop the products.

As an epic kickoff to New York Fashion Week, we let people step into 3D ads to create their own inspiration. Now that’s fashion!