We knew that the people had love for James Patterson’s Self-Destructing Book, but apparently so did the hardest folks to win over—the press. Here’s some recent coverage:

“While the details of how the book will explode are being kept secret, the process will involve a bomb squad and a location that could come straight out of a Patterson story. ‘This is about creating the most thrilling experience of all time,’ Jose Funegra, part of creative behind the project.” (Print)

“Asked why he hired an agency for a promotion that the former JWT creative director could have created himself, Patterson told AdFreak, “Well, I’d been writing some of the scripts, and I just thought we could get better talent on this thing, you know?”