Finnish, TargetStyle on
the High Line

For four days leading up to the release of the Marimekko for Target collection, we brought joy to everyday life in New York City with bold architectural forms that disrupted the existing structure of the iconic High Line. Inside these Marimekko-patterned sculptures a playful interactive moment was to be discovered.

Park visitors were stopped in their tracks with our larger-than-life graphic sculptures.

The High Line takeover resulted in inherently shareable moments visible from all corners of the Meatpacking District.

Inside, visitors were completely immersed in a Marimekko for Target patterned world.

The iconic Appelsiini pattern was turned into a musical soundboard, where each interaction with an orange slice triggered a unique sound.

All the guests’ playful moments inside the activations could be shared across their social channels through short videos.