Vibes, TargetStyle

For Fall 2016, Target is popping off with positive #vibes. Using meme-like GIFS, influencers and pop culture references, we’re showing the world how only Target’s assortment can bring to life each and every mood and attitude.

We created eight broadcast spots showcasing all of the vibes, from Glam Vibes to Party Vibes to Buena Vibra.

We encouraged our network of talented influencers to #VibeItForward on social media by posting their vibes and asking everyone else to do the same. The result was a chain reaction of posts that spread good style vibes across the web.