Victoria Beckham x Target

Target asked us to help launch one of their most highly anticipated and buzz-worthy design collaborations to date with pop culture icon and notable fashion designer, Victoria Beckham. The challenge was to create a campaign that was just as much Target as it was Posh.

So, we connected the wit and creativity of Victoria’s designs with the playfulness and pop of TargetStyle in an editorial story that takes guests along for a wondrous journey, all to the beat of the Spice Girls’ iconic track, “Spice Up Your Life.”

Shot by the legendary image maker, Willy Vanderperre, the campaign features a diverse cast of children and fashion stars like Lineisy Montero, Candice Huffine, Alexandra Elizabeth Ljadov, and Sasha Pivovarova with her daughter, Mia.

To showcase the bold and brilliant collection, we created a comprehensive look book highlighting each piece.